EST. 2024 LOT NO. FP-2026-04
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Market Report 001 — Published April 2026

▶ Latest Issue April 2026 · 9 min read
Report No. 001 Category: Category Analysis

The Collagen plateau — why growth stalled in 2026

After five years of compounding growth, the collagen category on Amazon US has flatlined. Search volume is steady but conversion is dropping — and the brands still growing are the ones that stopped pretending they're competing on price.

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Key Findings
  • Search volume: Steady YoY — collagen is a known category, not a growth category
  • Average conversion rate: Down 14% — more browse behavior, less purchase intent
  • Price elasticity: The $19–$29 zone is saturated — sub-$19 brands are losing margin fast
  • Premium tier growth: Brands priced $45+ with functional claims growing 22% YoY

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