EST. 2024 LOT NO. FP-2026-04
Listing Suppressed or Account Flagged? Fix an Issue →
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Anonymized Case Files

What our audits actually find.

Real findings from real Amazon supplement audits. Brand names redacted. Revenue ranges redacted. Everything else — the structural issues, the compliance risks, the margin leaks — is exactly what we found and exactly what we did about it. Published as evidence of what the audit produces, and as reference material for operators running supplement brands on Amazon.

Featured Case File

Case File AL-2026-001

▶ Case File · AL-2026-001 April 2026 · Compliance Recovery
Brand ████████ █████
Active ASINs 7
Monthly Revenue $80K–$120K
Primary Issue Hero ASIN suppression due to ingredient claim language

A suppressed hero ASIN returned to sale — and the structural fix that prevented a repeat

Brand's highest-revenue ASIN was suppressed after a routine Amazon claims review flagged language in the bullets that had been live for 14 months without issue. The audit revealed the same vulnerability in three additional ASINs — all fixed before Amazon noticed.

Outcome ASIN restored in 6 business days · category review protocols implemented
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Priority Findings
  • F-01 Hero ASIN bullet copy contained structure/function language Amazon had recently reclassified as a drug claim critical
  • F-02 Three additional ASINs in the same catalog had similar language patterns, not yet flagged but vulnerable high
  • F-03 Brand had no claims-language review protocol — listings were updated individually without category-wide consistency checks high
  • F-04 PPC spend had been increasing on the suppressed ASIN for 8 days before anyone noticed the listing was down medium
Case Archive

Previous case files.

Every case file is a real audit. Redacted where necessary — in detail elsewhere.

Case File · AL-2026-002 March 2026
PPC Restructure

PPC spend looked healthy. Net margin was bleeding.

ASINs: 12
Revenue: $150K–$200K

Brand's ACoS looked fine at 28% — right in line with category averages. The audit revealed that three of twelve ASINs were running PPC at a net loss after FBA fees and COGS, masked by two high-margin products that were subsidizing the rest.

Outcome: Net margin recovered 11 points · wasted spend down 38%
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