EST. 2024 LOT NO. FP-2026-04
Listing Suppressed or Account Flagged? Fix an Issue →
Opinion April 15, 2026 · 6 min read

ACoS is the wrong metric for supplement brands — and has been for a while

Every supplement brand on Amazon is being measured on a metric that doesn't actually describe whether they're making money. This is a problem, and it's been getting worse.

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Fussy Penguins
Senior Operating Team
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Explainer March 28, 2026 7 min read

What actually triggers a supplement listing suppression on Amazon

Listing suppressions feel random when they happen. They aren't. Here's the actual taxonomy of what gets supplement listings suppressed on Amazon, and the patterns that cause repeat offenders.

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Reading is useful. Reading your own data is better. The audit gives you a report as specific to your account as these posts are general.