Explainers, opinions, playbooks, and short notes on Amazon supplement growth. Written by operators who do the work — not SEO writers copying content from Reddit. Published when we have something worth saying, not on a content calendar.
Organized newest first. Filters coming once we have enough posts to justify them.
Amazon no longer takes compliance documents from sellers at face value — verification flows from an approved third-party lab directly to Amazon. How the TIC process works, what to prepare before you engage a lab, and how to run the 90-day clock so your listing never goes dark.
A missing Prop 65 warning is one of the quieter ways supplement listings get suppressed on Amazon — and one of the two ways Prop 65 can cost you money. What the law covers, why botanicals are the usual offenders, and the test-then-decide process that settles it per SKU.
What the Dietary Supplement Listing Act of 2026 (S.3677 / H.R. 8370) would require, the timeline, the industry split, and what it means for supplement sellers.
Amazon's 75-character title cap lands July 27, 2026. Here's the exact slot-by-slot anatomy of a supplement title that ranks, gets recommended by the AI shopping assistant, and stays compliant — and where the overflow goes.
If Amazon deactivated your supplement listing for a cGMP issue, the fastest path back is documentation, not argument — a current third-party cGMP certificate, a batch COA, and a one-page plan of action that names the root cause and the fix.
If Amazon suppressed your supplement listing under the March 2026 ingredient claims rule, the fix is almost always a catalog data problem — not an account problem. Most listings reactivate within 24–72 hours once the fix touches every field the bad claim appears in.
Every supplement brand on Amazon is being measured on a metric that doesn't actually describe whether they're making money. This is a problem, and it's been getting worse.
Listing suppressions feel random when they happen. They aren't. Here's the actual taxonomy of what gets supplement listings suppressed on Amazon, and the patterns that cause repeat offenders.
Reading is useful. Reading your own data is better. The audit gives you a report as specific to your account as these posts are general.
