If Amazon sent you this:
The testing is real, the lab is accredited, and the document still fails. Amazon compares the ingredient name on your Certificate of Analysis against the name on your Supplement Facts panel as strings — and Turmeric Root Extract is not Curcuma longa extract as far as that check is concerned.
The rejection arrives with a reason attached, which is more than most compliance notices give you:
Hello from Amazon,
We are contacting you because the compliance documents you submitted (ASIN [B********]) failed one or more of our requirements. One or more active ingredient name on supplement facts panel does not match the active ingredient name on the CoA. The CoA must include quantitative analysis to support the active ingredient concentration as claimed on supplement facts panel
Read that carefully, because it is describing a string comparison, not a scientific objection.
Sellers read this rejection as Amazon doubting their testing. It is not. The lab is fine, the assay is fine, the product is fine.
The active ingredient name printed on your Supplement Facts panel and the active ingredient name printed on your Certificate of Analysis are not identical text, so the check fails.
The example that catches almost everyone: your panel says Turmeric Root Extract. Your lab, being a lab, issued the COA against Curcuma longa extract. Those are the same botanical. They are not the same string, and nothing in the review process is equipped to notice that they refer to the same plant.
Units do the same thing. A panel in mg against a COA reporting mcg fails, even where the numbers are equivalent.
Reported requirements, which are worth checking line by line before resubmitting:
On age: sellers report finished-product COAs needing to be within about six months, and raw material COAs or identity tests within around nine. Those figures come from seller and moderator reports rather than published policy — treat them as a planning assumption rather than a rule, and confirm before you rely on a date.
Do not attempt to explain botanical nomenclature in an appeal. It is the single most common way sellers lose another two weeks.
Here the problem is real rather than clerical, and it deserves saying plainly: a laboratory cannot always decode individual ingredient quantities from a finished blend. If you have ten herbs in a capsule, an assay of the capsule may not be able to report how much of each went in.
Where no scientifically valid finished-product test method exists, the documented alternative is raw material COAs, or ingredient identity testing sufficient to verify that ingredients meet their specifications for identity, purity, strength and composition as claimed.
That route is slower, needs more explanation in the submission, and is worth understanding before you commission finished-product testing that cannot produce what Amazon is asking for.
Amazon’s document review compares strings across your panel, your COA and your listing, and gives no credit for two spellings meaning the same thing. Most rejected compliance documents are not compliance failures at all — they are consistency failures wearing a compliance rejection’s clothing.
Keep reading: How to reinstate a listing after a cGMP deactivation · Amazon’s third-party verification playbook · What actually triggers a supplement listing suppression
Background reading: How to reinstate a listing after a cGMP deactivation.
Tell us what Amazon sent and what you have already tried. We work supplement suppressions and compliance deactivations every week — if it is fixable, we will tell you how, and if it is not, we will tell you that too.
Published August 27, 2026 · Last reviewed August 27, 2026